Projects

What I have built myself.

My own businesses and ideas, developed step by step. Not practice examples, but real projects with real decisions.

Own business · Validated

The Sealed Letter

The Sealed Letter started with one of those thoughts I often have: Hm, this could turn into something.

The idea became a real event concept. Guests write personal letters, seal them with wax and give a couple or a family memories for the future. One of the events took place at the Mandarin Savoy in Zurich, another at Schloss Schadau in Thun.

What I built

  • developed the brand
  • built the offer and the prices
  • created a website
  • found suppliers
  • documented the processes
  • ran three real events
  • collected testimonials
  • produced content
  • tested market interest and a possible takeover

What changed

A thought became three events, real customers and a concept I can back up with processes and numbers. Today I know what really matters in execution, because I did it myself.

Own business · In progress

Mera Vitalis

Mera Vitalis is still being built. And that is exactly why it belongs here.

The idea came from a simple question: who actually takes care of the mother after a birth?

Mera Vitalis is meant to offer nourishing meals and practical support for the first weeks after birth.

I am building it together with a friend, as business partners.

What I am working on

  • positioning and brand
  • offers and packages
  • website and content
  • the whole customer journey
  • possible partnerships with midwives, doulas and clinics
  • a delivery model that doesn't just sound nice but can actually work

Where it stands

Positioning and offer are in place, the customer journey is thought through, and we are talking to possible partners. The delivery model is still open. That is what decides whether it really works.

Family project · In progress

Ruined Destiny

My daughter's fashion label. An idea, a name, a feeling, and the question of how it becomes something you can really show.

Here I am not the consultant from outside, but the mother who builds along. That is what makes it an honest project. I see every day how it feels to be right at the beginning.

What we are working on

  • brand and positioning
  • first offer and pricing
  • building an online presence
  • finding first customers

Where it stands

The name is set and the direction is getting clearer. Next come the first offer and an online presence worth showing. Nothing is finished yet, and you are allowed to see that here.

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